Olympic sponsors have been left frustrated at the absence of spectators at the majority of Olympic events. Not only do they risk losing their returns on investment and high-profile tickets for the events for their executives and clients, some have expressed fears of a consumer backlash. Japanese companies had paid a record $3 billion dollars to sponsor the Games — and many had paid out extra to extend contracts after the Games were postponed beyond 2020. CNN’s Selina Wang speaks exclusively with Olympic sponsors and the CEO of Suntory, one of Japan’s biggest beverage makers, who says the Games are losing their commercial value.
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