The new assortment includes more than 30 foods including vegan spreads, almondmilk creamer, oat milk, plant-based dips and meat and chicken alternatives. Target describes the new collection as “on-trend, flavorful, high-quality options at incredible value,” with items priced under $8.
Demand for plant-based foods continues to grow: Retail sales jumped about 28% over the past year, according to Nielsen. That increase in demand prompted Target to further grow its line.
“Guest demand for plant-based offerings is incredibly high and continues to grow,” said Rick Gomez, executive vice president and chief food and beverage officer at Target, in a release. “By adding ‘Good & Gather Plant Based’ to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”