Uptown building to become JLL’s South Central HQ, local offices will consolidate




Nearly six months after the Dallas Business Journal broke the news that JLL (NYSE: JLL) was looking to consolidate its local offices in Uptown at 2401 Cedar Springs, the news was confirmed Monday.

The global commercial real estate firm will be taking 95,954 square feet at the newly renovated Uptown office building, which will also serve as the headquarters of JLL’s South Central Region. Previously, the company’s largest local footprint was at 8343 Douglas Ave. in Preston Center. JLL will also be consolidating its office from One Victory Park, where HFF was formerly headquartered. JLL acquired HFF in summer 2019.

“Having our business lines together in one place will benefit our clients and team members as we shape growth opportunities, transform through technology, build stronger communities together, and collaborate to meet the needs of our clients,” said Brad Selner, president of South Central Region for JLL, in a prepared statement.

JLL’s new landlord, Crescent Real Estate, completed its transformation of the seven-story, 200,000-square-foot 2401 Cedar Springs late last year. Besides an upgraded interior and exterior, the building now features a wide range of amenities including a state-of-the-art conference facility, catering kitchen, and full-service fitness center with locker rooms, a social lounge with gourmet vending, wine lockers and collaborative work stations.

The building also features a TruGolf Multisport Simulator with an E6 interactive sports camera, which allows users to enjoy golf, foot golf, soccer, baseball, and hockey. Valet parking will also be available for building tenants and guests.

“2401 Cedar Springs provides our customers with a unique opportunity for a high-tech space with a secure environment that meets COVID-19 office space needs. And the customer gets an added bonus of being located in the vibrant, walkable Uptown Dallas neighborhood,” said John Zogg, managing director of Crescent, in a prepared statement.

JLL will occupy the building’s fifth, sixth and seventh floors as well as part of the fourth floor. The firm will have a presence on the first floor outside of the lobby, adjacent to the outdoor patio. The building will also feature JLL’s company name and logo on top.

“We are excited about this move and to be a part of the rebirth of this landmark building,” said Trey Morsbach, executive managing director of JLL, in a prepared statement. “To be able to do this with world-class investors, Goldman Sachs and Crescent makes it all the more special.”

JLL’s Kelley Kackley and Jon McNeil represented JLL in the lease negotiation. Crescent’s John Zogg, Tony Click and Marissa Parkin co-brokered the deal along with JLL’s James Esquivel and Adam Hammack. Approximately 100,000 square feet of space remains for lease in the building.

JLL is expected to occupy the building by the end of the year. JLL’s Property Management team will manage the building upon move-in.




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